Google Ads Specialist Job at Big Life Marketing | New Opportunity

A Google Ads Specialist manages online advertising campaigns using Google Ads. Responsibilities embody keyword research, ad creation, bid manipulation, general overall performance analysis, and price range optimization to strength-centered web page traffic and conversions. They stay updated with enterprise trends to make sure campaigns are effective and deliver a high pleasant go back on funding (ROI).

• Job Role: Google Ads Specialist
• Salary: ₹1,37,000 a month
• Location: Remote
• Company: Big Life Marketing

About Company:

Big Life Marketing is a dynamic business enterprise specializing in advertising answers for corporations of all sizes. With a focus on innovation and creativity, we craft tailored strategies to elevate manufacturers and stress growth. Our services embody digital advertising and marketing and advertising and marketing, social media control, branding, and content introduction. Leveraging modern generation and strategic insights, we deliver measurable outcomes and ROI. Our institution of seasoned experts is dedicated to exceeding consumer expectations, fostering prolonged-time period partnerships constructed on belief and fulfillment. At Big Life Marketing, we empower manufacturers to thrive within the ever-evolving landscape of the current-day marketplace.

Role Overview: Google Ads Specialist 

Big Life Marketing is seeking a remote Google Ads Specialist to join our top-performing team. You will manage high-end Google Ads campaigns, including Search, Shopping, PMAX, Display, and Video/YouTube, for clients like Jordan Belfort and Robert Kiyosaki. Responsibilities include campaign setup, keyword research, ad copywriting, budget management, A/B testing, and performance analysis. Requirements include proven Google Ads expertise, handling accounts spending over $100,000 monthly, excellent English proficiency, and a bachelor’s degree. Starting pay is ₹137,000 per month with growth opportunities.

Top 5 Roles and Obligations Of Google Ads Specialist :

Campaign Strategy and Planning:

Developing comprehensive PPC techniques tailor-made to purchaser goals. This consists of keyword research, competitor assessment, and figuring out goal audiences to create powerful advert campaigns that drive web page site visitors and conversions.

Ad Creation and Optimization:

Crafting compelling advert replicas and designing visually attractive advertisements. Specialists constantly check and optimize commercials to beautify click-on-through fees (CTR) and conversion charges, making sure that the classified ads are applicable and appealing.

Bid Management and Budget Allocation:

Monitoring and adjusting bids to maximize go back on investment (ROI). This consists of dealing with each day’s budgets, placing bid adjustments for exceptional demographics or devices, and ensuring green spending across campaigns.

Performance Analysis and Reporting:

Analyzing campaign performance facts the usage of Google Analytics and special equipment. Specialists generate reports to track key metrics, select trends, and offer actionable insights to enhance advertising and marketing campaign effectiveness.

Staying Updated with Industry Trends:

Keeping up with the current-day tendencies and updates in Google Ads and the PPC industry. This ensures that strategies remain current and powerful and that the expert can leverage new skills and excellent practices to gain clients.

Skills Required For Google Ads Specialist:

Strategic Thinking:

Being able to increase comprehensive advertising strategies aligned with enterprise desires is paramount. This consists of know-how of the goal marketplace, competitor evaluation, and identifying the best advertising channels for internal Google Ads.

Analytical Abilities:

A deep information of facts analysis is crucial for optimizing campaigns. This includes deciphering metrics like click-through expenses and conversion charges, and moving again on advert spend (ROAS) to make informed picks and constantly enhance the advertising campaign’s general performance.

Ad Copywriting:

Crafting a compelling advert replica that captures interest, conveys the message efficaciously, and drives motion is essential. A Google Ads specialist needs to have a knack for writing persuasive advert duplicates tailor-made to specific audiences and ad formats.

Technical Proficiency:

Proficiency in Google Ads platform abilities, settings, and gear is crucial for executing campaigns correctly. This includes keyword research, bid management, advert scheduling, and know-how of the intricacies of ad extensions.

Adaptability and Creativity:

The digital marketing panorama is dynamic, requiring professionals to conform quickly to adjustments in algorithms, tendencies, and client conduct. Creative wondering is also essential for devising innovative marketing campaign strategies and advert codecs to face a crowded market.

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