Campaign Operator Job at Virtusa | New Opportunity

A Campaign Operator oversees the planning, execution, and optimization of marketing campaigns, ensuring they align with organizational goals. Responsibilities include analyzing data, managing budgets, coordinating with team members, and utilizing various marketing channels to drive engagement and conversions. Excellent organizational and analytical skills are essential for success in this role.

• Job Role: Campaign Operator
• Salary: Not Disclosed
• Location: Chennai, Tamil Nadu, Hybrid 
• Company: Virtusa

About Company:

Virtusa Corporation is a global IT offerings employer supplying stop-to-quit digital transformation and technology services to corporations. Founded in 1996, Virtusa can provide innovation via its Agile methodologies, area expertise, and modern-day technology solutions. With a focus on banking, economic offerings, insurance, healthcare, telecommunications, and era industries, Virtusa gives offerings that include digital engineering, cloud transformation, information management, and consumer revel in enhancement. Leveraging its global delivery model, Virtusa operates in North America, Europe, Asia-Pacific, and the Middle East. The agency is committed to using customer success through innovation, collaboration, and a customer-centric method while fostering a tradition of excellence and integrity.

Role Overview:

Virtusa is hiring a Campaign Operator in Chennai, Tamil Nadu, for a complete-time hybrid function. The position entails constructing, deploying, and monitoring marketing campaigns with the use of Adobe Campaign Neolane, adhering to AstraZeneca’s requirements. Responsibilities consist of HTML coding for dynamic content material, segmentation, testing, and best guarantee. Candidates should have three years of relevant experience, strong communique abilities, and a collaborative mindset. Virtusa offers supportive surroundings for expert increase, valuing teamwork and innovation. The employer promotes identical possibilities of employment-based totally on qualifications and enterprise desires.

Roles and Obligations Of Campaign Operator :

As a Campaign Operator, your pinnacle five roles and responsibilities usually encompass:

Campaign Strategy Development:

Designing complete campaign strategies aligned with organizational dreams, target market analysis, and market tendencies. This involves understanding the product/provider, figuring out key messaging, and choosing suitable channels.

Execution Oversight:

Overseeing the implementation of campaigns throughout diverse channels which include digital, print, social media, and occasions. This includes managing timelines, budgets, and resources correctly to ensure a successful execution.

Data Analysis and Optimization:

Monitoring marketing campaign overall performance metrics and accomplishing thorough evaluation to optimize results. This entails decoding information from various resources, identifying traits, and making information-pushed decisions to enhance marketing campaign effectiveness.

Cross-useful Collaboration:

Collaborating with distinctive teams along with advertising, sales, creative, and analytics to ensure cohesive marketing campaign execution. This includes effective conversation, alignment of objectives, and resolving any conflicts that could stand up.

Reporting and Feedback:

Providing everyday reviews on marketing campaign performance to stakeholders and management. This involves supplying key findings, insights, and suggestions for future campaigns based on the training discovered.

Skills Required For Campaign Operator:

Strategic Thinking:

Campaign operators want to broaden strategic plans that align with standard business objectives, thinking about target audience, messaging, timing, and budget allocation.

Analytical Abilities:

Analyzing information and metrics is important for assessing campaign performance and making informed selections. This includes deciphering consequences from A/B checking out, monitoring KPIs, and identifying regions for development.

Communication Skills:

Clear and powerful communication is important for coordinating with group individuals, customers, and outside partners. This consists of conveying campaign goals, discussing techniques, and reporting on progress.

Technical Proficiency:

Familiarity with various virtual marketing equipment and systems is vital, such as advertising structures like Google Ads and social media control equipment. Additionally, information fundamental HTML and CSS can be useful for optimizing landing pages and e-mail templates.

Adaptability:

The virtual panorama is constantly evolving, so marketing campaign operators must be adaptable and willing to learn new developments, technologies, and exceptional practices. Flexibility in adjusting techniques primarily based on changing market conditions is fundamental to staying competitive.

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