A Senior Media Analyst oversees media campaigns, analyzes overall performance metrics, and gives strategic insights to optimize marketing effectiveness. Senior Media Analyst responsibilities consist of monitoring marketplace traits, accomplishing aggressive analysis, and taking part with marketing groups to refine targeting and messaging strategies. Strong analytical skills, talent in media gear, and deep information on digital advertising platforms are critical.
- Job Role: Senior Media Analyst
- Salary: ₹17 Lakhs to ₹26 Lakhs Per Year
- Location: Karnataka
- Company: Target
- Qualification: Bachelor’s degree
About Company:
A target company profile typically includes crucial information which includes its enterprise, size, products or services provided, marketplace presence, economic health, and strategic course. It highlights key metrics like sales, market proportion, and geographic reach, emphasizing strengths like innovation, customer base, and competitive blessings. The profile also covers organizational subculture, management, current achievements, and destiny dreams, offering insights for stakeholders, investors, and ability companions.
Role Overview:
Target is hiring a Senior Media Analyst in Karnataka, accountable for end-to-end programmatic media shopping. This role includes handling advertiser budgets, optimizing media overall performance, executing programmatic strategies, and producing reviews. Ideal candidates have 8-10 years in virtual marketing, 3-5 years with DSPs, and a Bachelor’s Degree. Senior Media Analyst Key capabilities include media-making plans, analytics, and collaboration with stakeholders to force strategic insights and procedure improvements.
Roles and Duties Of Senior Media Analyst:
Media Strategy Development:
Senior Media Analysts are responsible for developing complete media strategies aligned with enterprise goals. This entails studying market traits, audience insights, and competitive landscapes to advise effective media channels and tactics.
Campaign Planning and Optimization:
They plan and optimize media campaigns to maximize attainment, engagement, and ROI. This consists of setting marketing campaign targets, determining budgets, selecting media structures, and tracking performance metrics throughout the marketing campaign lifecycle.
Data Analysis and Insights:
Senior Media Analyst’s behavior in intensity facts evaluation to assess campaign effectiveness and purchaser behavior. They use equipment like Google Analytics, social media analytics, and media tracking structures to derive actionable insights and optimize techniques therefore.
Budget Management:
They manipulate media budgets effectively, ensuring top-of-the-line allocation throughout distinct channels and campaigns. This includes negotiating media buys, monitoring expenses, and reconciling invoices to make certain adherence to budgetary constraints.
Reporting and Presentation:
Senior Media Analysts put together every day reports and displays for stakeholders, summarizing campaign overall performance, insights received, and recommendations for destiny optimizations. They communicate complex information clearly and concisely to tell strategic choice-making.
Qualification:
- Minimum of Bachelor’s degree or higher in marketing, economics, or technical specialty
- Minimum 8-10 years of experience in digital/programmatic marketing
- Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs.
Skills Required For Senior Media Analyst:
Data Analysis:
Strong analytical abilties are essential for decoding media metrics, identifying tendencies, and deriving actionable insights. Proficiency in statistical tools and statistics visualization aids in imparting findings successfully.
Media Monitoring:
Ability to music media insurance throughout numerous platforms, including traditional and virtual media, and analyze its effect on brand notion and market tendencies.
Competitive Analysis:
Conduct thorough competitor studies to benchmark overall performance metrics, recognize market positioning, and discover opportunities or threats.
Strategic Thinking:
Developing and imposing media strategies aligned with organizational goals, understanding target audience behavior, and adapting techniques primarily based on insights won from data analysis.
Communication:
Excellent written and verbal exchange capabilities are vital for getting ready insightful reviews, providing findings to stakeholders, and taking part correctly in cross-purposeful groups.
Why Target?
Reputation and Brand: Target is a nicely respected and recognized emblem, supplying possibilities to work with a main store with a strong marketplace presence.
Career Growth: Target offers sturdy professional development applications and clear career advancement paths, supporting you develop for your role and beyond.
Innovative Environment: Target emphasizes innovation and era, offering dynamic and ahead-thinking painting surroundings.
Collaborative Culture: Known for its inclusive and group-orientated way of life, Target fosters collaboration and values numerous perspectives.
Competitive Compensation: Target provides aggressive salaries, complete benefits, and appealing employee perks, ensuring a profitable employment experience.
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