- Job Role: Creative Strategist
- Salary: Not Disclosed
- Location: Mumbai, Bengaluru
- Company: Meta
- Qualifications: Any Graduate
- Experience: 2 – 5 years
ABOUT META
Meta is an international generation company centered on connecting people, constructing community, and bringing the sector closer together through contemporary services and products. Originally called Facebook, Meta operates a set of structures, together with Facebook, Instagram, WhatsApp, and Oculus, with a challenge to empower people and companies internationally. The business enterprise’s vision extends past social media, as it invests closely in developing the metaverse—an immersive virtual environment that integrates augmented truth (AR), virtual reality (VR), and synthetic intelligence (AI).
Meta moreover focuses on growing equipment for communique, content material fabric creation, and digital marketing, aiming to shape the future of human interplay and the virtual economic system. With a willpower toward social responsibility, privateness, and sustainability, Meta seeks to deal with worldwide challenges while fostering inclusive increase and innovation in an era.
Job Description:
A Creative Strategist develops cutting-edge marketing and advertising campaigns and brand techniques to have interaction goal audiences and power industrial employer boom. Collaborating with go-practical teams, they have a look at marketplace inclinations, purchaser insights, and competitor sports to craft compelling narratives and visuals. They oversee the innovative method, from idea to execution, ensuring alignment with emblem dreams. Strong communique, trouble-fixing, and management capabilities are critical, as well as knowledge of virtual and traditional media. The function requires a strategic mindset, creativity, and deep information on customer conduct to deliver impactful and consequences-driven campaigns.
Requirements and Skills for Creative Strategists:
Educational Requirements:
- Bachelor’s Degree in Marketing, Advertising, Communications, Graphic Design, or any associated discipline.
- Advanced stages (Master’s or certifications) in modern disciplines or advertising and marketing techniques are a plus.
Experience:
- Proven Experience (three years) in a revolutionary, marketing, or advertising characteristic with a focal point on technique improvement.
- Previous artwork in branding, marketing, or digital advertising with a portfolio of hit campaigns is critical.
- Experience working in each B2B environment is beneficial.
Core Skills:
- Creative Thinking: Ability to generate precise and compelling thoughts that align with logo technique and attraction to goal audiences.
- Strategic Planning: Strong competencies in growing data-driven techniques that pressure long-term period logo boom, with a focus on ROI.
- Market Research & Consumer Insights: Proficiency in analyzing market tendencies, consumer behavior, competitor hobbies, and cultural movements to inform innovative picks.
- Brand Development: Experience in constructing, evolving, or repositioning brands through creative campaigns.
- Cross-Functional Collaboration: Ability to collaborate with designers, copywriters, marketers, and exclusive stakeholders to convey creative standards to life.
- Project Management: Effective at managing more than one task simultaneously prioritizing duties, and meeting deadlines.
- Communication Skills: Exceptional written and verbal communique, with the capability to pitch creative thoughts to clients, internal companies, and stakeholders.
- Digital & Social Media Expertise: Proficiency in leveraging social systems, virtual devices, and technology to extend campaigns and hook up with audiences.
- Problem-Solving & Adaptability: Ability to pivot techniques when wished, overcoming challenges and staying ahead of industry trends.
- Attention to Detail: Meticulous interest in visible and conceptual consistency all through all innovative substances.
Technical Skills:
- Proficient in innovative software program program gear like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Knowledge of search engine marketing, content fabric advertising, and analytics equipment (Google Analytics, social media insights structures).
- Familiarity with UX/UI ideas and the ability to apply them to progressive artwork, especially digital and internet environments.
Soft Skills:
- Leadership: Ability to manual and inspire revolutionary teams, supplying path whilst encouraging innovation.
- Adaptability: Open to remarks and able to adapt speedy to shifting priorities and marketplace situations.
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