Job Overview Content Writer (English & Hindi)
Paytm is looking for a highly talented, bilingual (English + Hindi) Content Writer to join its dynamic marketing team. This role is ideal for someone who loves writing across genres—social media, blogs, product marketing, digital campaigns, and video scripts. As a Content Writer at Paytm, you will create engaging, crisp, and impactful content that speaks to diverse user groups. Your key responsibility will be to communicate complex fintech concepts in simple, creative, and relatable language while maintaining Paytm’s brand voice.
In this role, you will collaborate closely with design, marketing, and product teams to conceptualize and execute content that drives user engagement, product adoption, and brand awareness. With Paytm’s reach across 300+ million users and 44+ million merchants, your content will have a vast impact and contribute to India’s fast-growing digital economy.
Highlights (Summary)
- Bilingual Role: Write fluently in both English and Hindi
- Create content across social media, blogs, banners, notifications, website & app
- Work with marketing, design, and product teams
- Opportunity to create content in fintech, investments, stocks, mutual funds, and digital payments
- Full-time, permanent role in the banking/fintech sector
- Ideal for creative thinkers with strong digital marketing experience
Eligibility Criteria
- Undergraduate degree in any discipline
- Postgraduate degree is an added advantage
- 1–5 years of experience in content writing, digital marketing, or copywriting
- Strong command over English & Hindi (spoken + written)
- Ability to write short-form, long-form, and marketing content
- Experience in fintech or investments is preferred but not mandatory
- Knowledge of SEO, user behavior, and content funnels is desirable
Key Responsibilities
1. Social Media Content Creation
You will write platform-specific content for:
- Twitter (X)
- YouTube community posts
The role includes creating hooks, captions, micro-stories, promotional posts, brand updates, and trend-driven content. You must understand platform behaviour, audience mood, and trending formats.
2. Blog & Article Writing
- Research and write long-form blogs
- Topics include fintech, investments, mutual funds, IPOs, stocks, UPI, digital payments
- Write SEO-optimized content that ranks on Google
- Break down financial concepts into simple language for all users
3. Product Marketing Content
You will create content to:
- Explain product features
- Increase user adoption
- Improve app engagement
- Communicate updates, guides, and product benefits
This includes:
- In-app banners
- Landing page content
- App walkthrough text
- Product flow copies
4. Marketing Collateral Writing
You will develop:
- Email campaigns (promotional + transactional)
- WhatsApp messages
- App push notifications
- Banner content
- SMS campaigns
- FAQs and product descriptions
The goal is to deliver concise, persuasive, and user-friendly communication.
5. Video & Reel Scriptwriting
- Conceptualize video ideas
- Write scripts for reels, explainers, promotional videos
- Develop customer testimonial scripts
- Work closely with the design and video team to bring stories to life
6. Bilingual Adaptation
You will write content in English and adapt it into Hindi—or vice versa—depending on the campaign’s target audience. The tone and style should reflect cultural context and audience behavior.
Skills Required
- Strong storytelling skills
- Excellent English and Hindi writing abilities
- Creativity + attention to detail
- Understanding of SEO, keywords, and content funnels
- Ability to simplify complex fintech topics
- Experience writing for social media and digital platforms
- Knowledge of stocks, mutual funds, and investment basics (preferred)
- Ability to work in fast-paced, collaborative environments
- Comfortable switching between tones—formal, quirky, conversational, educational
Salary & Benefits
Paytm offers competitive compensation based on skills and experience. Typical benefits include:
- Health insurance
- Cafeteria facilities
- Office cab or shuttle service
- Free meals in some locations
- Professional degree assistance
- Child care facilities
- Access to workshops, training programs, and internal learning platforms
Selection Process
The hiring process generally includes:
- Resume screening
- Content writing test
- Telephonic HR screening
- Technical round with marketing/content lead
- Final discussion with hiring manager
Candidates must demonstrate creativity, grammar accuracy, cultural understanding, and a strong digital marketing sense.
Application Process
You can apply through:
- Paytm official careers page
- Job portals (Naukri, LinkedIn, Indeed)
- Internal referral links
- Campus recruitment (for freshers)
Applying Online
- Upload your updated resume
- Add a portfolio or writing samples
- Include bilingual writing examples
- Answer application questions with relevant experience
Why Join Paytm?
- Work with India’s biggest fintech brand
- Opportunity to write for 300+ million users
- Exposure to investments, digital payments, and financial literacy content
- Creative freedom to shape brand voice
- Fast-paced growth-oriented environment
- Access to advanced digital tools and AI-driven systems
- One of the best places to build a strong writing portfolio in fintech
About the Company
Paytm is India’s leading digital payments and financial services platform, known for transforming the way the country transacts. Starting as a mobile recharge platform, Paytm has expanded into payments, lending, banking, wealth management, ticket booking, shopping, and more. With over 300 million users and 44 million merchants, Paytm remains the most trusted and widely used payments app in India.
The company’s mission is to bring financial inclusion to every Indian by offering accessible, technology-driven services. Paytm combines innovation, user experience, and secure technology to empower customers to pay bills, recharge, book tickets, invest in financial products, and manage their finances through one app.
Its diverse ecosystem includes Paytm Payments Bank, Paytm Money, Paytm Mall, and Paytm for Business, creating a multi-dimensional fintech powerhouse. Paytm’s offices across Hyderabad, Bengaluru, Noida, Pune, and Mumbai offer state-of-the-art workspaces designed to encourage creativity, collaboration, and growth.
Conclusion
This Content Writer (English + Hindi) role at Paytm is perfect for creative individuals passionate about writing, fintech, and digital communication. You will work on diverse content formats—social media, blogs, banners, push notifications, scripts, and product marketing—while contributing to India’s most trusted digital payments brand. The position offers immense growth, learning opportunities, and a chance to build a meaningful career in fintech content creation.
FAQs – Paytm Content Writer Role
Q1. What is the work type?
Ans. Full-time, permanent role in Paytm’s marketing/content team.
Q2. Is bilingual writing mandatory?
Ans. Yes, candidates must be good in both English and Hindi.
Q3. Is prior experience in fintech needed?
Ans. Not mandatory, but it is a strong advantage.
Q4. What skills are required?
Ans. Content writing, storytelling, SEO, digital marketing, and adaptability.
Q5. Do freshers apply?
Ans. Freshers with a strong portfolio can apply.
Q6. Is this a remote job?
Ans. Depends on the location and team requirement.
Q7. What writing formats are needed?
Ans. Blogs, social media content, scripts, banners, emails, and marketing copies.
Q8. Is SEO knowledge important?
Ans. Yes, basic SEO understanding is required.
Q9. What industries does Paytm operate in?
Ans. Fintech, digital payments, e-commerce, and financial services.
Q10. Do I need a portfolio?
Ans. Yes, having bilingual samples is recommended.
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