- CEAT Tyres Recruitment for Sales Executive
- Post Name: Sales Executive
- Company: CEAT Tyres
- Degree: Any Graduate/MBA in Sales and Marketing preferred
- Salary: 3 lakh – 7 lakh/- per annum (depending on experience)
- Location: All India
- Experience: 1 – 5 years
Company Overview
CEAT Tyres is one of India’s leading tyre manufacturers and a trusted brand in the automotive industry. Part of the RPG Group, CEAT has built a strong reputation for innovation, quality and reliability over several decades. The company offers a wide range of tyres for two-wheelers, passenger cars, commercial vehicles and off-road applications, serving customers in the domestic and international markets.
CEAT focuses on technology-driven manufacturing, continuous product improvement and customer satisfaction. With advanced manufacturing facilities and a wide dealer network across India, CEAT plays a vital role in supporting the country’s mobility ecosystem. The company promotes a performance-oriented and ethical work culture where employees are encouraged to grow, learn and contribute to long-term business success.
Working at CEAT Tyres allows professionals to work in a dynamic sales environment, interact with diverse customers and dealers, and build strong careers in the automotive and FMCG-style sales sector.
Job Description: CEAT Tyres Hiring Sales Executive
CEAT Tyres is hiring motivated and result-oriented sales executives to drive sales growth, expand dealer network and strengthen market presence in specified regions. This role focuses on managing channel partners, achieving sales targets and promoting CEAT’s product portfolio across retail and institutional markets.
As a Sales Executive, you will be responsible for building relationships with dealers, distributors and retailers while ensuring consistent product availability and visibility. You will work closely with the marketing and supply chain teams to execute sales strategies, promotional campaigns and demand planning activities.
The role requires frequent field visits, market analysis, competitor tracking and customer engagement. This position is ideal for professionals who enjoy field sales, relationship management, and working in a goal-driven environment.
Key Responsibilities
- Achieve set sales targets and revenue targets
- Manage dealer and distributor relationships
- Expand market presence in the specified area
- Make regular market and field visits
- Promote CEAT Tire products and schemes
- Monitor competitive activities and market trends
- Ensure product availability and stock management
- Support marketing and promotional activities
- Prepare sales reports and forecasts
- Resolve dealer and customer issues effectively
Eligibility / Criteria
| Requirement | Details |
|---|---|
| Education | Any Graduate / MBA preferred |
| Experience | 1 to 5 years of sales experience |
| Industry Preference | Automotive, FMCG, or channel sales |
| Sales Skills | Strong negotiation and persuasion skills |
| Communication Skills | Good verbal and interpersonal skills |
| Field Work | Willingness to travel extensively |
| Relationship Management | Ability to manage dealers and partners |
| Analytical Skills | Basic sales data and reporting knowledge |
| Target Orientation | Ability to work under sales targets |
salary and benefits
- Competitive salary package
- Performance-Based Incentives and Commissions
- travel and daily allowances
- health insurance coverage
- Paid Holidays and Vacation Benefits
- Sales Training and Product Knowledge Program
- Career development opportunities within CEAT
- Employee Engagement Initiative
- Stable and ethical work environment
- long-term career development
interview process
- Online Application and Resume Screening
- HR telephonic interview
- sales or market knowledge assessment
- face-to-face or virtual interview
- Final HR Discussion and Proposal Letter
documents to carry
- Updated Resume or CV
- Government-issued photo identity card
- Educational Certificate and Marksheet
- Experience letter (if applicable)
- passport-sized photographs
- Two-wheeler driving license (preferred)
How to apply
Interested candidates can apply by searching for Sales Executive job vacancies through the official CEAT Tyres Career Portal. Applicants should submit a resume highlighting field sales experience, field management skills, and sales accomplishments.
Candidates can also apply through the job portal, walk-in interview and employee referral programs. Referrals can help candidates get shortlisted and interview calls faster.
Applicants are advised to understand CEAT’s product range, dealer network model and market competition before attending the interview.
FAQ
1. Is this role suitable for newcomers?
This role generally prefers candidates with prior sales experience, but freshers with strong communication skills may be considered for junior roles.
2. Does CEAT provide sales training?
Yes, CEAT provides structured sales training, product knowledge sessions and on-the-job learning support.
3. Is this a field sales role?
Yes, this is primarily a field-based sales role involving regular market and dealer visits.
4. What areas will the sales executive handle?
Zones are allotted based on business requirements and the location of the candidate.
5. What career development opportunities are available?
Sales Executives can grow into Regional Sales Manager, Area Sales Manager or Channel Sales Leader within CEAT Tyres.
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