- Job Title: Digital Marketing Specialist
- Company: Cognizant
- Degree: MBA/Any Graduate
- Salary: INR 3- 7/- LPA
- Location: Work From Home
- Experience: Freshers/Experienced Both Eligible
Company Overview:
Cognizant is a leading global generation services organization, supplying an extensive type of services and solutions in technique, consulting, digital, generation, and operations.
With a long-term of revel in in empowering agencies with revolutionary virtual solutions, Cognizant is at the main fringe of driving digital transformation sooner or later of industries.
Digital Marketing Specialist Overview:
Cognizant is trying to find a professional and expert Digital Marketing Specialist to sign up for our dynamic advertising organization. The perfect candidate may additionally need to have a passion for digital marketing, a creative mindset, and a track record of using successful digital campaigns.
In this function, you will be answerable for growing and executing virtual advertising and marketing strategies to beautify logo attention, generate leads, and pressure consumer engagement in the route of several digital channels.
Key Responsibilities:
- Develop Digital Marketing Strategies: Collaborate with circulate-beneficial organizations to make bigger comprehensive digital marketing strategies aligned with business organization targets. Utilize marketplace studies, consumer insights, and employer tendencies to perceive opportunities for boom and innovation.
- Manage Digital Campaigns: Plan, execute, and optimize virtual advertising and marketing campaigns throughout channels which include social media, electronic mail, search engines like Google and Yahoo, and display marketing. Monitor marketing marketing campaign everyday performance, study key metrics, and make facts-pushed alternatives to optimize campaign effectiveness and ROI.
- Content Development: Create compelling and engaging content material for digital channels, which incorporates net website replica, blog posts, social media posts, electronic mail newsletters, and multimedia content fabric. Ensure content material cloth aligns with brand messaging, tone, and fashion recommendations.
- Social Media Management: Manage and develop Cognizant’s presence on social media structures, at the side of but no longer constrained to LinkedIn, Twitter, Facebook, and Instagram. Develop and execute social media content material fabric calendars, engage with enthusiasts, and show social media tendencies and conversations.
- Email Marketing: Develop and execute e-mail advertising campaigns to nurture leads, pressure conversions, and sell organization agency activities or tasks. Segment e-mail lists, layout electronic mail templates, and look at electronic mail well-known standard overall performance metrics to optimize advertising campaign outcomes.
- Search engine optimization and SEM: Implement seek engine advertising exceptional practices to decorate natural seeking out rankings and strain organic visitors to the internet site. Manage pay-in-line with-click-on (PPC) marketing campaigns on search engines like Google like Google Ads, optimizing keyword bids, ad reproduction, and touchdown pages for optimum ROI.
Qualifications and Skills:
- Bachelor’s diploma in Marketing, Communications, or associated difficulty.
- Proven experience in virtual advertising roles, with a focal point on approach improvement, advertising and marketing marketing campaign execution, and universal overall performance optimization.
- Strong records of digital advertising and marketing channels, which encompass social media, electronic mail advertising, SEO, SEM, and content material cloth advertising.
- Excellent written and verbal conversation abilities, with the ability to craft compelling content material and cloth material tailored to particular audiences and structures.
- Proficiency in virtual advertising and advertising and marketing gear and structures, which include Google Analytics, SEMrush, Hootsuite, Mailchimp, and WordPress.
- Analytical thoughts-set with the capability to interpret records, draw insights, and make statistics-driven selections.
Creative philosopher with a passion for innovation and problem-fixing. - Ability to thrive in a brief-paced environment and manipulate a couple of initiatives concurrently.
Why Join Us:
- Opportunity to work with a worldwide leader in generation services and virtual transformation.
- Collaborative and inclusive paintings way of life that encourages creativity, innovation, and expert growth.
- Competitive profits and advantages bundle, which incorporates healthcare, retirement plans, and professional improvement opportunities.
- Exciting demanding conditions and possibilities to make a huge effect on the success of our virtual advertising and advertising and marketing duties.
How To Apply:
If you’re an effects-orientated virtual marketer with an ardor for innovation and a preference to pressure enterprise growth through virtual channels, we need to pay interest from you! Apply now to join our institution at Cognizant and embark on an interesting adventure of virtual transformation.
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