The Deputy Director Brand Marketing oversees brand strategy, ensuring alignment with organizational goals. Responsibilities include managing campaigns, analyzing market trends, and collaborating with cross-functional teams. They lead brand positioning efforts, monitor competitor activity, and drive brand awareness through innovative marketing initiatives, ultimately enhancing brand equity and market share.
- Role: Deputy Director-Brand Marketing
- Salary: Not Disclosed
- Location: Bengaluru, Karnataka
- Company: Myntra
About Company: Myntra
Myntra is an Indian e-commerce enterprise that specializes in style and manner-of-life merchandise. Founded in 2007, it offers a huge range of clothing, shoes, accessories, and domestic decor objects from Indian and international manufacturers. Acquired through Flipkart in 2014, Myntra has for the motive grown to become in reality considered one of India’s largest online fashion stores, with a person-pleasant interface and custom-designed shopping for revel in. Through strategic partnerships and progressive marketing and marketing campaigns, Myntra has solidified its function as a leader in the online fashion enterprise, catering to numerous customer possibilities and enhancing the digital shopping landscape in India.
Role Overview:
The Deputy Director of Brand Marketing at Myntra in Bengaluru may be the primary custodian of logo operations, making sure ideal execution of emblem sports beneath the Brand Head’s steerage. Responsibilities include knowledge of client insights, monitoring emblem health, and handling creative and media agencies. The position includes overseeing ATL/BTL marketing campaign production, making ready media briefs, and effective marketing campaign management. Candidates need to have 4-6 years of put-up-MBA marketing experience, preferably in patron items or fashion brands, and demonstrate robust creativity, analytical abilities, and statistics-pushed thinking, with a preference for experience in the customer net industry.
Roles and Duties Of Deputy Director Brand Marketing:
The Deputy Director of Brand Marketing plays a pivotal position in shaping and executing the brand’s strategic vision. Their pinnacle 5 obligations consist of.
Strategic Planning: Collaborating with senior control to broaden long-term period brand strategies aligned with organization objectives, market traits, and purchaser insights.
Campaign Development: Overseeing the introduction and execution of advertising and marketing campaigns throughout various channels, making sure of consistency in messaging and logo representation.
Brand Management: Safeguarding the emblem’s integrity via setting up and implementing emblem pointers, and tracking brand perception through market studies and evaluation.
Team Leadership: Managing and mentoring a crew of marketers, fostering an innovative and collaborative surrounding, and empowering group contributors to attain their dreams.
Cross-purposeful Collaboration: Working intently with other departments together with product improvement, income, and finance to ensure logo alignment and maximize logo impact across all touchpoints.
Skills Required For Deputy Director Brand Marketing:
The role of Deputy Director of Brand Marketing demands a multifaceted talent set to efficiently lead and strategize inside the aggressive landscape of brand advertising.
Strategic Vision: A pinnacle-notch Deputy Director possesses the potential to expand and execute lengthy-time period logo techniques aligned with enterprise objectives, market traits, and customer insights.
Leadership: Strong leadership capabilities are essential for dealing with and provoking teams, fostering collaboration, and riding consequences within the logo advertising and marketing branch.
Creative Thinking: Innovation and creativity are critical for devising specific and compelling logo campaigns that resonate with target audiences and differentiate the logo in the market.
Analytical Acumen: Data-pushed decision-making is vital in modern-day advertising and marketing. Proficiency in analyzing market studies, consumer data, and campaign metrics allows effective optimization and ROI measurement.
Communication and Influencing: Excellent communique skills are critical for conveying emblem messages efficiently throughout numerous channels and stakeholders. Additionally, the ability to influence inner and external companions, which include senior management and media outlets, is essential for reaching emblem targets.
Qualifications & Experience
- 4 to 6 years of post-MBA Marketing experience.
- Highly creative with the ability to think out of the box
- Worked in consumer goods companies, preferably fashion and lifestyle-related brands, and launched multichannel campaigns
- Strong analytical skills and data-driven thinking
- Preferred Experience in the consumer Internet industry
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