EV Manager Role in TVS Motor | Great opportunity in 2024 | Apply now

Job Details Of EV Manager

• Job Role – Marketing Manager
• Location – Bengaluru
• Salary – Not Disclosed
• Qualification – B.Tech/B.E , Any Postgraduate
• Experience – 3 – 7 years
• Company -TVS Motor

Company Overview

TVS Motors, founded in 1978, is an Indian multinational motorcycle manufacturer headquartered in Chennai. With a robust presence in the two-wheeler market, it offers a diverse range of motorcycles, scooters, and mopeds. The company’s portfolio includes popular models such as Apache, Jupiter, and N Torq, catering to various consumer segments. Known for its innovation, TVS Motors has been at the forefront of introducing advanced technologies in its vehicles, including fuel injection systems and hybrid technology. It has a strong global footprint, exporting its products to over 60 countries across Asia, Africa, and Latin America. Committed to sustainability, TVS Motors has implemented eco-friendly manufacturing practices and introduced electric vehicles to its lineup. With a focus on quality, performance, and customer satisfaction, TVS Motors continues to be a prominent player in the automotive industry, driving innovation and excellence in mobility solutions.

Job Description : TVS Motor

In the ever-evolving landscape of digital marketing, the role of an EV Manager at TVS Motor is pivotal. This article delves into the multifaceted responsibilities and skills required for this position, shedding light on the strategies and tactics essential for success.

Educational Qualifications:

• Bachelor’s Degree in Production/Industrial Engineering or related field (B.Tech/B.E.).
• Master’s Degree in Business Administration (MBA) or Marketing (M.Tech).
• Postgraduate degree in Electronics/Telecommunication (M.Tech) or any relevant field.

Key Skills Required:

• Proficiency in marketing research methodologies.
• Strong grasp of digital marketing concepts and strategies.
• Familiarity with Adobe Analytics and Google AdWords.
• Experience in managing display advertising campaigns and SEO/SEM activities.
• Competence in affiliate marketing and web technologies.
• Ability to analyze statistical data and derive actionable insights.
• Familiarity with marketing databases and email marketing techniques.
• Experience with tools such as SEMRush for keyword research and analysis.
• Demonstrated capability in setting up and optimizing PPC campaigns across major search engines.
• Knowledge of website and marketing analytics tools, including Google Analytics, Omniture, and Similarweb.

Additional Requirements:

• Proven track record of success in digital marketing, preferably within the automotive industry.
• Experience in leading and managing SEO/SEM, email marketing, and social media campaigns.
• Demonstrated ability to optimize landing pages and user funnels for improved conversion rates.
• Proficiency in conducting A/B and multivariate experiments to enhance campaign performance.
• Strong analytical skills to evaluate end-to-end customer experiences across multiple channels.
• Previous experience in managing budgets for monthly and annual marketing plans.
• Familiarity with financial planning and strategic decision-making processes.
• Bachelor’s or Master’s degree in Marketing or a related field with 4 to 6 years of relevant experience.

Benefits : EV Manager at TVS Motor

1. Professional Growth Opportunities: Working as an EV Manager at TVS Motor offers ample opportunities for professional growth and advancement within the company. Employees can develop their skills, gain valuable experience, and take on increased responsibilities over time.
2. Competitive Compensation: TVS Motor provides competitive compensation packages to its employees, including salary, bonuses, and benefits, ensuring that they are fairly rewarded for their contributions and efforts.
3. Innovative Work Environment: As a leading player in the automotive industry, TVS Motor fosters an innovative and dynamic work environment. Employees have the chance to work with cutting-edge technologies, explore new ideas, and contribute to the development of innovative products and solutions.
4. Collaborative Culture: TVS Motor promotes a culture of collaboration and teamwork, where employees are encouraged to share ideas, collaborate on projects, and support each other’s success. This collaborative atmosphere fosters creativity, innovation, and mutual respect among team members.
5. Employee Development Programs: The company invests in employee development programs, including training, workshops, and seminars, to help employees enhance their skills, expand their knowledge, and stay updated on industry trends and best practices.
6. Work-Life Balance: TVS Motor recognizes the importance of work-life balance and strives to provide its employees with a supportive and flexible work environment. Flexible scheduling options, remote work opportunities, and other initiatives are available to help employees maintain a healthy balance between their professional and personal lives.
7. Health and Wellness Benefits: TVS Motor offers comprehensive health and wellness benefits to its employees, including medical insurance, wellness programs, and access to fitness facilities. These benefits help employees stay healthy, happy, and productive both in and out of the workplace.
8. Corporate Social Responsibility: TVS Motor is committed to corporate social responsibility (CSR) initiatives aimed at making a positive impact on society and the environment. Employees have the opportunity to participate in CSR activities and contribute to meaningful causes, fostering a sense of pride and fulfillment in their work.

FAQ : EV Manager In TVS Motor

1. What educational background is ideal for an EV Manager role?

• The ideal educational background for an EV Manager role typically includes a Bachelor’s Degree in Production/Industrial Engineering or a related field (B.Tech/B.E.), along with a Master’s Degree in Business Administration (MBA) or Marketing (M.Tech). Postgraduate degrees in Electronics/Telecommunication (M.Tech) or any relevant field are also beneficial.

2. How does TVS Motor differentiate itself in the automotive industry?

•  TVS Motor distinguishes itself in the automotive industry through a combination of innovation, quality, and customer-centricity. The company has a strong focus on two-wheelers and three-wheelers, offering a diverse range of products that cater to various consumer needs. Additionally, TVS Motor is known for its commitment to cutting-edge engineering and technological advancements, ensuring reliability and performance across its product lineup.

3. What are the primary metrics monitored by an EV Manager?

• The primary metrics monitored by an EV Manager typically include:
•  Customer Acquisition Cost (CAC)
•  Cost per Enquiry (CPE)
•  Cost per Booking (CPBooking)
•  Return on Investment (ROI)
•  Key Performance Indicators (KPIs) related to digital marketing campaigns

4. How does experimentation contribute to digital marketing success?

•  Experimentation plays a crucial role in EV Manager success by allowing marketers to test different strategies, tactics, and messaging to determine what resonates best with their target audience. Through A/B testing, multivariate experiments, and other methods, marketers can identify the most effective approaches for driving conversions, optimizing user funnels, and improving overall campaign performance.

5. Can individuals from non-automotive backgrounds excel in this role?

• Yes, individuals from non-automotive backgrounds can excel in the role of an EV Manager, provided they possess the necessary skills, experience, and knowledge of digital marketing principles. While familiarity with the automotive industry may be advantageous, it is not always a prerequisite for success. Strong analytical abilities, proficiency in digital marketing techniques, and a strategic mindset are key factors that contribute to success in this role.

Conclusion 

In the dynamic realm of digital marketing, the role of an Marketing Manager at TVS Motor is synonymous with innovation and strategic prowess. By mastering performance metrics, leveraging data insights, and fostering creative growth strategies, these professionals drive tangible results in an ever-evolving landscape.

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