- Groww Hiring Assistant Brand Manager Jobs
- Post Name: Assistant Brand Manager
- Company: Groww
- Degree: MBA (Marketing) / Any graduate with branding experience
- Salary: 8 Lakh – 16 Lakh/- Annually
- Location: Bengaluru/Hybrid
- Experience: 3 – 7 years
Company Overview
Groww is one of India’s fastest-growing fintech platforms, offering investment solutions in mutual funds, stocks, ETFs, IPOs, and digital gold. Founded with a vision to make investing simple and accessible to all, Groww has built a strong digital ecosystem serving millions of users across India.
The company focuses on transparency, simplicity, and customer-first innovation. Groww leverages technology, data analytics, and digital marketing strategies to build strong brand awareness and trust in the financial services industry.
Grow fosters a dynamic, entrepreneurial work culture where employees are encouraged to think creatively, take ownership, and contribute to impactful campaigns. Working at Groww provides exposure to digital branding, fintech marketing, and large-scale consumer engagement strategies.
Job Description: Groww Hiring Assistant Brand Manager
Grow is hiring a talented Assistant Brand Manager to support brand-building initiatives, marketing campaigns, and communications strategies. The role involves helping to plan and execute integrated marketing campaigns to strengthen brand positioning and improve customer engagement.
As an Assistant Brand Manager, you will collaborate with internal creative teams, digital marketing teams, product managers, and external agencies to deliver impactful campaigns across online and offline channels. The role requires strong analytical thinking, creativity,y and an understanding of consumer behavior in the fintech industry.
Key Responsibilities
- Help develop brand strategy and positioning
- Plan and execute integrated marketing campaigns
- Coordinate with creative and digital agencies
- Monitor campaign performance and ROI
- Conduct market research and competitive analysis
- Manage social media and digital branding initiatives
- Support product launch campaigns
- Ensure brand consistency across all platforms
- Track customer engagement and brand metrics
- Prepare marketing performance reports
Eligibility / Criteria
| Requirement | Details |
|---|---|
| Education | MBA (Marketing) / Relevant Degree |
| Experience | 3–7 years in Branding/Marketing |
| Industry Experience | Fintech / BFSI preferred |
| Digital Marketing | Knowledge of SEO, SEM, and Paid Ads |
| Analytical Skills | Strong data analysis ability |
| Communication | Excellent verbal & written skills |
| Creativity | Innovative campaign ideas |
| Tools Knowledge | Google Analytics, CRM, Social tools |
| Teamwork | Cross-functional coordination skills |
| Problem-Solving | Strategic decision-making ability |
salary and benefits
- Competitive salary package
- Performance-Based Bonus
- health insurance coverage
- Paid Holidays and Flexible Holidays
- Learning and Certification Program
- hybrid work model
- Employee Welfare Initiative
- Exposure to Fintech Innovation
- career development opportunities
- Collaborative and inclusive work environment
interview process
- online application submission
- HR Screening Round
- Marketing/Brand Strategy Interview
- Case study or campaign presentation
- final managerial round
- Proposal Letter and Onboarding
Required Documents
- Updated Resume/CV
- Government-issued ID proof
- educational certificate
- experience letter
- passport-size photo
How to apply
Interested candidates can apply through the official Grow Career website or a professional job portal. Search for “Assistant Brand Manager” positions and carefully review the job requirements before applying.
Applicants should highlight their experience in brand campaigns, digital marketing strategies, consumer engagement initiatives, and measurable marketing results. Incorporating campaign performance metrics such as increased brand reach, better engagement rates, or higher conversions can improve your chances of shortlisting.
Candidates are advised to be prepared for case-based discussions related to brand positioning, fintech marketing challenges, and digital campaign optimization. Demonstration of creativity along with analytical thinking will be important during the interview process.
FAQ
1. Is FinTech experience mandatory?
Not mandatory, but experience in BFSI or FinTech is preferred.
2. Is this a remote role?
Groww follows a hybrid work model based on the needs of the team.
3. Which skills are most important?
Brand strategy, digital marketing, and data analysis skills.
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