Job Overview: Event Experience Professional
IBM is hiring an experienced Event Marketing professional to strengthen its B2B marketing and client engagement initiatives. This role sits within the Marketing & Communication function and focuses on designing and delivering high-impact, multi-touch event programs that combine physical, virtual, and digital experiences. The position plays a strategic role in engaging IBM’s priority clients across their buying journey through well-planned events, webinars, sponsorships, and integrated digital campaigns.
As part of IBM’s global marketing ecosystem, the role requires close collaboration with sales, field marketing, brand, content, and communication teams. The professional will be responsible for managing end-to-end event strategies, from concept and planning to execution, performance tracking, and post-event revenue impact. A strong focus is placed on client experience, lead management, compliance, and measurable business outcomes.
This is a full-time, permanent opportunity for candidates with a passion for event marketing, strong project management skills, and experience working in fast-paced B2B environments. The role offers exposure to global stakeholders, advanced event technologies, and the chance to contribute to IBM’s mission of driving innovation through hybrid cloud and AI-led solutions.
Highlights (Summary)
- Strategic B2B event marketing role at IBM
- Ownership of multi-touch event and digital engagement strategies
- Exposure to global clients and priority accounts
- Strong collaboration with sales, field marketing, and brand teams
- Opportunity to work with advanced event technologies and platforms
- Focus on measurable impact, lead conversion, and revenue outcomes
Eligibility Criteria
- Bachelor’s degree in any discipline (Marketing/Event Management preferred)
- A master’s degree is an added advantage
- Minimum 5+ years of experience in B2B event planning and execution
- Strong command of English communication
- Experience working with event technology platforms and digital tools
Key Responsibilities
- Develop and execute a comprehensive event strategy aligned with IBM’s multi-touch marketing approach
- Design client experience journeys that include pre-event, during-event, and post-event engagement
- Plan and deliver high-impact events, webinars, and webcasts targeting IBM’s priority clients
- Manage sponsorships, show-floor expos, and agency relationships while ensuring brand compliance
- Collaborate with Experience Engine, communications, and paid media teams for integrated campaigns
- Monitor event performance, optimize activities, and ensure revenue and conversion targets are achieved
- Coordinate with brand, content, field marketing, and sales teams on messaging and speaker management
- Drive seller and digital rep engagement to maximize registrations and attendance
- Own governance, metrics, best practices, and response lead management processes
- Manage purchase orders, payments, and ensure 100% compliance using IBM-approved systems
Skills Required
- Event Marketing & Management
- Project Management and Stakeholder Coordination
- Digital Media and Paid Campaigns
- Field Marketing and Lead Management
- Strong Communication and Presentation Skills
- Budget Management and Performance Tracking
- Vendor and Agency Management
- Compliance and Process Governance
Salary & Benefits
IBM offers a competitive salary package aligned with industry standards and candidate experience. In addition to compensation, employees enjoy a comprehensive benefits package, including:
- Health insurance coverage
- Office cab or shuttle services
- Cafeteria and free meal options
- On-site office gym facilities
- Professional degree assistance and learning programs
- Job and soft skill training initiatives
Selection Process
- Resume shortlisting
- Initial HR screening
- Technical and functional interview
- Managerial or stakeholder discussion
- Final offer and onboarding
Application Process
- Visit IBM’s official careers portal
- Search for Event Marketing or Corporate Communication roles
- Complete the online application form
- Upload an updated resume
- Submit the application and track status via the portal
Applying Online:
- Use a professional, updated resume
- Highlight B2B event experience and measurable results
- Showcase digital, paid media, and lead management exposure
Why Join IBM Jobs?
IBM offers a unique opportunity to work at the intersection of technology, innovation, and global business transformation. Employees are empowered to learn continuously, collaborate across cultures, and contribute to solutions that impact industries worldwide. With a strong focus on ethical technology, hybrid work models, and employee growth, IBM provides a future-ready work environment. Joining IBM means being part of a legacy brand that values creativity, accountability, and meaningful impact.
About IBM
IBM is a global technology and consulting leader committed to making the world work better through innovation. With operations in over 170 countries and a workforce of more than 300,000 professionals, IBM serves clients across industries including finance, healthcare, manufacturing, and government.
The company’s strength lies in its deep expertise in hybrid cloud, artificial intelligence, data analytics, and enterprise consulting. IBM continues to lead the market through strategic partnerships such as Red Hat and its strong commitment to open-source technologies. Its solutions help organizations modernize operations, enhance customer experiences, and drive sustainable growth.
Innovation is deeply rooted in IBM’s DNA, supported by 19 global research laboratories and thousands of active patents. The company also places strong emphasis on responsible technology, trust, and security, ensuring its solutions are ethical and future-focused.
IBM fosters a diverse and inclusive work culture where learning, collaboration, and personal growth are encouraged. Employees benefit from global exposure, advanced learning platforms, and opportunities to work on transformative projects. IBM’s mission-driven approach ensures that its people not only build technology but also create positive change for businesses and communities worldwide.
Conclusion
This IBM Event Marketing role is ideal for professionals who thrive in strategic, fast-paced environments and enjoy creating meaningful client engagement experiences. With exposure to global stakeholders, innovative technologies, and strong career development opportunities, the role offers both professional growth and the chance to make a measurable business impact.
FAQs – IBM
Q1. Is this role suitable for non-technical backgrounds?
Ans. Yes, candidates with strong marketing and event management experience are encouraged to apply.
Q2. Does IBM offer hybrid work options?
Ans. Yes, IBM supports flexible and hybrid work models depending on role requirements.
Q3. What tools are commonly used in this role?
Ans. Event management platforms, registration tools, CRM systems, and digital marketing tools.
Q4. Is international exposure possible?
Ans. Yes, the role involves collaboration with global teams and stakeholders.
Q5. What growth opportunities are available?
Ans. IBM offers continuous learning, leadership development, and internal mobility.
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