The Senior Marketing Manager will play a pivotal position in using the corporation’s advertising and advertising strategies and strengthening its marketplace presence. This characteristic entails developing and executing excessive-impact advertising and marketing campaigns, essential move-practical teams, and making sure measurable increase in brand visibility, target audience engagement, and sales technology.

As the Senior Marketing Manager, you’ll have the possibility to leverage your strategic thinking and control abilities to supply revolutionary solutions and measurable results for Sutra’s flagship sports and exhibitions.

Key Responsibilities

Develop and Execute Marketing Strategies

• Design entire advertising and marketing and advertising plans for exhibitions and sports that align with corporation goals.
• Create multi-channel campaigns, inclusive of digital advertising and marketing, social media, email outreach, and conventional media strategies.

Lead Cross-Functional Teams

• Collaborate with earnings, operations, and creative groups to ensure seamless execution of marketing tasks.
• Senior Marketing Manager Mentor and lead junior advertising experts to benefit departmental dreams.

Brand Development and Positioning

• Enhance Sutra Exhibitions’ brand photograph, voice, and visibility throughout purpose markets.
• Position the logo as a pacesetter inside the exhibitions and events area via consistent and modern messaging.

Content Creation and Management

• Oversee the development of superb content fabric, such as press releases, blogs, social media posts, brochures, and promotional materials.
• Senior Marketing Manager Work cautiously with designers and copywriters to ensure all content cloth aligns with the logo’s vision and desires.

Market Research and Audience Insights

• Conduct market studies to become aware of industry developments, competitor techniques, and target audience needs.
• Senior Marketing Manager Leverage records insights to optimize advertising campaigns and enhance ROI.

Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or an associated discipline. A Master’s degree (MBA) is favored.

Experience: Minimum 5 – 10 years of revel in advertising and marketing, with at least 2-3 years in a managerial role.

Industry Knowledge: Prior experience in event management, exhibitions, or B2B advertising and marketing is distinctly perfect.

Skills:

• Strong control and institutional control abilities.
• Excellent communication and presentation abilities.
• Proficiency in virtual marketing and advertising tools, CRM platforms, and facts analytics.
• Creative wondering with a focal point on turning in results.