Job Overview: Technology Product Marketing
ABB is hiring an experienced Digital Product Marketing Manager – Digitalization & Industrial AI to lead global product marketing initiatives for its advanced digital and AI-driven solutions. This strategic role sits within ABB’s digital portfolio team and focuses on shaping positioning, messaging, and go-to-market strategies for industrial AI platforms that serve asset-intensive industries worldwide.
As part of the PA Digital Technology Product Management organization, the selected professional will work closely with technology leaders, product managers, sales teams, and regional stakeholders to ensure ABB’s digital innovations clearly communicate value to customers. The role blends deep technical understanding with strong storytelling and market insight to translate complex AI solutions into compelling business outcomes.
This position is ideal for professionals with strong experience in industrial AI, IIoT platforms, and digital transformation, combined with proven expertise in global product marketing and go-to-market execution. With ABB’s global footprint and long-standing leadership in industrial technology, this role offers the opportunity to influence how industries adopt AI for efficiency, sustainability, and performance optimization.
Highlights (Summary)
- Global role focused on Industrial AI and digital platforms
- Drive product positioning, messaging, and GTM strategy
- Work with asset-intensive industries like energy, utilities, and manufacturing
- Enable sales teams with impactful marketing tools
- Collaborate with global stakeholders and leadership
- Be part of ABB’s future-focused digital transformation journey
Eligibility Criteria
To be eligible for this role, candidates must meet the following requirements:
- Bachelor’s degree in Computer Science, Electrical, Electronics, Instrumentation, or related field
- MBA or equivalent postgraduate qualification preferred
- Minimum 10+ years of experience in product marketing, product management, or GTM roles
- Prior exposure to digital platforms, AI-driven products, or IIoT solutions
- Experience working with global teams and international markets
- Strong communication, presentation, and storytelling abilities
Key Responsibilities
As a Digital Product Marketing Manager – Digitalization & Industrial AI, your responsibilities will include:
- Defining and driving product marketing strategy and positioning for ABB’s digital and AI portfolio
- Developing clear value propositions aligned with customer needs and industry challenges
- Creating persona-based messaging for different buyer segments and stakeholders
- Building industry-focused marketing assets such as:
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Case studies
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Whitepapers
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Campaign content
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Buyer journey frameworks
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- Showcasing AI use cases including predictive maintenance, emissions reduction, and asset optimization
- Enabling sales teams with:
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Pitch decks
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Battle cards
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Account-based marketing materials
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- Supporting global go-to-market launches and campaigns
- Leveraging market intelligence and customer insights to refine messaging and pricing strategies
- Tracking and optimizing marketing performance using KPIs and ROI metrics
- Collaborating with product, sales, and regional teams to ensure alignment
Skills Required
Technical & Domain Skills
- Strong understanding of Industrial AI, IIoT, and digital platforms
- Knowledge of asset-intensive industries such as:
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Energy & Utilities
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Chemicals
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Mining
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Manufacturing
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Transportation
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Experience with AI-driven industrial use cases
Marketing & Business Skills
- Product marketing and go-to-market strategy
- Value proposition development
- Content creation and storytelling
- Campaign planning and execution
- ROI measurement and performance analytics
- Pricing and market positioning insights
Soft Skills
- Excellent communication and presentation skills
- Ability to manage global stakeholders
- Strategic thinking with a customer-first mindset
- Cross-functional collaboration
- Leadership and influence without authority
Salary & Benefits
ABB offers a competitive and rewarding compensation package aligned with global industry standards for senior marketing roles.
Benefits include:
- Competitive salary package
- Comprehensive health insurance coverage
- Office cab or shuttle facility
- Free meals and cafeteria services
- Child care facility
- Job and soft skill training programs
- Exposure to global projects and leadership teams
- Opportunities for continuous learning and professional growth
Selection Process
The ABB hiring process typically includes the following stages:
- Online application screening
- Initial HR discussion
- Technical and functional interview rounds
- Marketing strategy and case-based discussions
- Final leadership interview
- Offer and onboarding
The process may vary depending on location and business requirements.
Application Process
Applying Online:
- Visit ABB’s official careers portal
- Search for Digital Product Marketing Manager – Digitalization & Industrial AI
- Review job requirements carefully
- Submit your updated resume and relevant details
- Track application status through the portal
- Shortlisted candidates will be contacted by the recruitment team
Why Join ABB Jobs?
Joining ABB means becoming part of a company that has been shaping the future of industrial technology for over a century. ABB offers a unique opportunity to work at the intersection of digital innovation, industrial AI, and sustainability, enabling real-world impact across global industries.
Employees at ABB benefit from exposure to cutting-edge technologies, global projects, and a culture that values innovation, collaboration, and continuous improvement. The organization encourages learning and leadership development, empowering professionals to grow both technically and strategically. With its strong commitment to ethics, safety, and inclusion, ABB provides a work environment where diverse ideas are respected and encouraged. If you are passionate about digital transformation and want to influence how industries adopt AI at scale, ABB is the place to build a meaningful and future-ready career.
About ABB
ABB is a global technology leader with a history of innovation spanning more than 125 years. Headquartered in Switzerland, ABB operates in over 100 countries and employs approximately 136,000 people worldwide. The company is recognized for its leadership in electrification products, robotics and motion, industrial automation, and power grids.
ABB plays a critical role in helping industries, utilities, and infrastructure providers operate more efficiently, safely, and sustainably. Its solutions combine advanced engineering expertise with digital technologies such as artificial intelligence, IIoT, and analytics to optimize performance across complex industrial environments.
With a strong focus on digitalization and sustainability, ABB is driving the Energy Transition and the Fourth Industrial Revolution. The company’s digital platforms and AI-driven solutions enable predictive maintenance, improved energy efficiency, reduced emissions, and enhanced asset reliability. ABB’s customer-centric approach ensures solutions are designed to deliver measurable business value.
ABB is equally committed to building an inclusive and ethical workplace. The company invests heavily in employee development through training programs, leadership initiatives, and continuous learning opportunities. Its values of safety, integrity, and responsibility guide every aspect of its operations, making ABB a trusted partner for customers and a respected employer globally.
Conclusion
The Digital Product Marketing Manager – Digitalization & Industrial AI role at ABB is an excellent opportunity for experienced professionals looking to shape the future of industrial digital transformation. With global exposure, strategic responsibilities, and access to advanced AI technologies, this position offers both career growth and meaningful impact. If you have the passion to translate complex digital innovations into compelling market stories, ABB provides the perfect platform to grow and lead.
FAQs – ABB Jobs
Q1. Is this role suitable for non-technical marketers?
Ans. This role requires a strong technical understanding of industrial AI and digital platforms.
Q2. Is international exposure required?
Ans. Yes, experience working with global stakeholders is highly preferred.
Q3. Does ABB support career growth?
Ans. Yes, ABB offers structured learning, leadership programs, and global mobility opportunities.
Q4. Is an MBA mandatory for this role?
Ans. An MBA is preferred but not mandatory if you have strong relevant experience.
Q5. What industries does this role focus on?
Ans. Energy, utilities, manufacturing, chemicals, mining, and transportation.
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