Job Overview: upGrad Hiring Admission Counsellor
The role of a Business Development Executive (BDE) at upGrad is a high-impact, learner-focused, and growth-driven position designed for professionals who excel in communication, counselling, and B2C sales. As a BDE, you act as the first point of contact for thousands of learners looking to advance their careers through upGrad’s online and hybrid programs. This role blends consultative sales, career guidance, and relationship management, making it ideal for individuals who genuinely enjoy helping others achieve professional transformation.
Your everyday work involves engaging with potential learners—either through walk-ins or scheduled calls—understanding their academic and professional background, and guiding them toward the most suitable program. This is not a typical sales role; instead, it’s a value-driven journey where you help learners make confident and informed decisions that can reshape their careers.
You will manage the complete enrollment lifecycle, from initiating conversations and counselling to follow-ups, sales closure, and post-enrollment engagement. With a competitive environment, strong growth path, and people-centric culture, upGrad ensures you not only contribute to the company’s success but also grow personally and professionally. This role empowers you to create real impact while achieving strong performance-based career acceleration.
Highlights (Summary)
- Role: Business Development Executive (BDE)
- Experience: 1–3 years, preferably in B2C sales
- Industry: EdTech / E-Learning
- Education: Graduation mandatory
- Skills Needed: Communication, counselling, sales, CRM handling
- Perks: Free meals, health insurance, training, career development, cab facility
- Work Type: Full-time, Permanent
- Impact-driven job with strong visibility and growth opportunities
Eligibility Criteria
- Graduation is mandatory (Engineering, Computer Science, BCA for tech programs; BBA, BSc, BCom, Management for business programs preferred).
- 1–3 years of proven B2C sales experience; EdTech experience is an advantage.
- Strong communication skills and ability to interact with a diverse learner base.
- Experience as an individual contributor is preferred.
- Candidates with incomplete graduation may be considered only if they meet other criteria.
- Must have experience handling high-value products or premium customer segments.
- Should be familiar with MS Office, CRM tools, and basic data tracking.
Key Responsibilities
- Conduct career counselling sessions for walk-in or scheduled learners.
- Understand the learner’s background, work experience, and long-term career aspirations.
- Map the right upGrad program that aligns with their goals.
- Drive high-ticket consultative sales by establishing trust and articulating the program value.
- Manage the entire sales cycle—from contacting leads to closing enrollment.
- Ensure strong relationship-building and post-sales communication.
- Achieve weekly and monthly revenue and enrollment targets.
- Maintain accurate lead information in the CRM system.
- Share feedback, learner insights, and recommendations with the marketing team.
- Follow a structured, ethical, and empathetic approach to guiding learners.
- Support learners in understanding ROI, placement assistance, curriculum, and learning outcomes.
Skills Required
- Excellent communication and interpersonal interaction skills
- Strong sales orientation with consultative counselling expertise
- Patience and empathy while addressing learner queries
- Organized follow-up skills and ability to track leads
- High motivation and self-driven attitude
- Ability to handle pressure in a target-based environment
- Negotiation skills and product presentation abilities
- Familiarity with CRM tools and MS Office
Salary & Benefits
Salary Range: Competitive fixed pay with performance-based incentives. High performers can scale income significantly through monthly commissions.
Benefits include:
- Free meals
- Health insurance
- Job and soft-skill training
- Cafeteria
- Professional degree/program assistance for employees
- Office cab or shuttle services
- Opportunities for rapid growth based on performance
- A people-first work culture emphasizing empathy, ethics, and learner success
Selection Process
The hiring process typically includes:
- Application Screening – Resume shortlisting by HR
- First HR Round – Communication and background discussion
- Sales/Role-Specific Interview – Counselling, sales approach, scenarios
- Managerial Round – Behavioral and competency assessment
- Final Offer – Salary, incentives, joining formalities
Application Process
To apply for the BDE role at upGrad:
- Visit the official careers page or job portal listing.
- Submit your resume and fill in basic details.
- If shortlisted, HR will contact you for the first screening.
- Complete subsequent interview rounds.
- Receive your offer letter and onboarding details.
Applying Online
You can apply through:
- upGrad official website (Careers section)
- LinkedIn jobs
- Naukri, Indeed, and other job boards
- Employee referral programs
Upload your resume, update your profile, and ensure your contact details are correct for faster processing.
Why Join upGrad Jobs?
- Purpose-Driven Work: You guide individuals through life-changing career decisions.
- High Impact: Every call you make can lead to someone’s transformation.
- Great Culture: Empathy, teamwork, ethics, and meaningful conversations form the core work environment.
- Visibility: You work closely with leadership teams and get recognized for strong performance.
- Career Growth: Opportunity to move into roles like Senior BDE, Team Lead, Manager, or Learning Consultant.
- Continuous Learning: Access to training programs and insights from the EdTech industry.
- People-First Philosophy: Employees are valued for their contributions and growth aspirations.
About upGrad
Founded in 2015 by Ronnie Screwvala, Mayank Kumar, and Phalgun Kompalli, upGrad has rapidly grown into one of Asia’s largest Learning, Skilling, and Workforce Development platforms. With a mission to bridge the gap between traditional education and employability, upGrad provides affordable and accessible lifelong learning opportunities to millions of learners across age groups and career stages.
The company offers a wide range of online and hybrid programs, including certifications, diplomas, master’s degrees, study-abroad pathways, and executive doctorates. It partners with top global and Indian universities to deliver industry-relevant courses that prepare learners for high-demand fields such as technology, business, management, data science, and more.
What sets upGrad apart is its robust, 360-degree learning ecosystem that includes high-quality content, innovative technology, personalized mentorship, outcome-driven career services, and strong industry collaboration. With course completion rates above 80%, the company maintains one of the highest learner engagement benchmarks in the EdTech sector.
UpGrad has consistently delivered strong growth, with over 55,000+ successful career transitions during FY23 and FY24. This reflects its strong credibility and commitment to making education practical, relevant, and career-oriented. With a global learner base and expanding footprints in India, Southeast Asia, the Middle East, Europe, and beyond, upGrad continues to redefine online education and workforce upskilling.
For employees, upGrad offers not just a job but a meaningful career—one that combines innovation, learner impact, and professional growth in a dynamic, supportive, and mission-driven environment.
Conclusion
The Business Development Executive (BDE) role at upGrad is a powerful blend of sales, counselling, and meaningful career impact. If you enjoy helping people transform their lives through education and have a passion for consultative sales, this role fits perfectly. With competitive pay, strong growth opportunities, and a mission-oriented culture, upGrad gives you a chance to grow while making a difference in countless learners’ careers.
FAQs – upGrad
Q1. What is the main role of a BDE at upGrad?
Ans. To counsel learners, understand their career goals, recommend suitable programs, and manage the complete enrollment process.
Q2. Is sales experience mandatory?
Ans. Yes, 1–3 years of B2C experience is required, preferably in EdTech or high-ticket product sales.
Q3. Are there incentives?
Ans. Yes. upGrad offers attractive monthly incentives based on performance.
Q4. Is this a target-based job?
Ans. Yes, the role includes weekly and monthly revenue targets.
Q5. Can freshers apply?
Ans. No, this role requires prior B2C sales experience.
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