A Content Executive creates, manages, and optimizes engaging content for various platforms. They ensure consistency in brand voice, collaborate with teams, analyze performance metrics, and implement SEO strategies to enhance visibility and engagement. Their role includes writing, editing, and curating high-quality content to drive audience growth and brand loyalty.
- Job Role: Content Executive
- Salary: 4.3 Lakhs per year
- Location: Pune, Maharashtra
- Company: Swiggy
- Qualification: Bachelor’s degree
- Experience: 0-2 Yrs
About Company:
Swiggy is a leading Indian online food delivery platform based in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. Headquartered in Bangalore, Swiggy connects clients with an extensive variety of local eating places and provides rapid shipping via its widespread logistics network. It gives various offerings, inclusive of meal delivery, grocery delivery through Swiggy Instamart, and pick-out-up and drop services with Swiggy Genie. Known for its consumer-pleasant app and green delivery, Swiggy has improved to over 500 cities in India, making it one of the pinnacle gamers within the country’s food tech industry.
Role Overview:
Swiggy is hiring a full-time Content Executive for Pune Foodie. Responsibilities consist of growing enticing written and scripted content about Pune’s food scene, attending events, growing content techniques, and coping with the content material calendar. The ideal candidate has tested writing revels in in lifestyle or hospitality, is comfortable on digital camera, and is captivated with Pune’s F&B scene. Proficiency in social media and SEO is crucial.
Roles and Obligations Of Content Executive:
Content Strategy Development:
A Content Executive is liable for growing and implementing a complete content material strategy aligned with the organization’s desires. This involves planning content that appeals to the target market, drives engagement, and supports advertising goals.
Content Creation and Management:
This position entails overseeing the creation, modifying, and publishing of tremendous content throughout diverse systems. The Content Executive ensures consistency in style, tone, and pleasantness, at the same time also coping with content calendars to ensure well-timed shipping.
SEO and Analytics:
A crucial duty is optimizing content for serps to enhance visibility and natural attain. The Content Executive analyzes performance metrics, including site visitors and engagement rates, to refine content strategies and improve outcomes.
Collaboration and Coordination:
Working closely with other departments like advertising, layout, and sales, the Content Executive ensures content efforts are incorporated and guides universal enterprise goals. This includes coordinating with outside writers, designers, and different content material creators.
Qualification:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Strong written and verbal communication abilities.
- Ability to paintings in a fast-paced, collaborative environment
Skills Required For Content Executive:
Content Creation and Writing:
The potential to produce engaging, super-content material is essential. This consists of writing blog posts, articles, social media updates, and other varieties of virtual content that resonate with the audience.
Search engine optimization and Digital Marketing:
Understanding search engine optimization (search engine optimization) and virtual marketing techniques is vital. This includes understanding of keyword studies, on-page and stale-web page search engine marketing, and familiarity with gear like Google Analytics and AdWords to force visitors and improve content material visibility.
Content Strategy and Planning:
A Content Executive wishes to increase and execute a content approach that aligns with the general advertising desires. This entails content calendar management, identifying content material gaps, and planning future content tasks to ensure consistency and coherence across all channels.
Editing and Proofreading:
Attention to element is prime. Strong editing and proofreading abilities make certain that each piece of content is blunders-free, properly established, and aligns with the logo’s voice and tone.
Why Swiggy?
Innovative Environment: Swiggy gives a dynamic and innovative painting culture, fostering creativity and clean ideas.
Career Growth: Opportunities for professional improvement and career advancement are ample.
Impactful Work: Your content directly affects client engagement and delight, making your role impactful.
Collaborative Team: Work with a skilled and diverse group, encouraging getting-to-know and collaboration.
Employee Benefits: Competitive salary, fitness advantages, and worker well-being programs beautify the existence balance.
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