Job Details
Experience – 0 – 1 year
Location – Gurugram/Gurgaon
Not Disclosed
Posted – 30 days ago.
Applicants – 2091
Opening – 1
About Company
“Digital Marketing Specialist, a renowned digital marketing agency based in India, has built its reputation on providing comprehensive online marketing solutions at highly competitive rates. Since its inception in 2009, SEO Tech Experts, headquartered in Gurgaon, has experienced significant growth in response to the ever-expanding digital landscape.
Our core mission has always been centered around delivering customer-centric services that offer exceptional value for both startups and established enterprises. We firmly believe in offering cost-effective solutions that empower startups to thrive and aid larger corporations in expanding their market presence. Digital Marketing Specialist – Analytics, Testing, and Optimization
Digital Marketing Specialist – Job Description
A Digital Marketing Specialist is a key professional within a digital marketing agency or team, responsible for planning, implementing, and managing various online marketing activities to promote a brand, product, or service across digital channels. This role plays a crucial part in developing and executing digital strategies to enhance online presence, engage target audiences, and drive business growth.
We are a dynamic Digital Marketing agency specializing in SEO, PPC, ORM, and the full spectrum of digital marketing services, all aimed at fueling our continuous expansion. We are actively seeking an individual who possesses a passion for digital marketing, innovation, analytical skills, and the drive to excel beyond conventional SEM practices.
Campaign Planning: Digital Marketing Specialist are tasked with devising comprehensive digital marketing strategies. This involves understanding business goals, identifying target audiences, and selecting the most effective digital channels and tactics for reaching and engaging potential customers.
Content Creation: Content is the backbone of digital marketing. These professionals often create or coordinate the production of various types of content, such as blog posts, social media updates, videos, infographics, and email campaigns, to convey key messages and attract online visitors.
Search Engine Optimization (SEO): Executives in this role work on optimizing web content and websites to improve their visibility on search engines like Google. This includes keyword research, on-page SEO, and link-building activities.
Pay-Per-Click (PPC) Advertising: They manage and optimize paid advertising campaigns on platforms like Google Ads and social media platforms. This includes creating ad copies, targeting the right audience, setting budgets, and monitoring performance.
Social Media Management: Digital Marketing Specialist handle social media accounts for businesses, crafting engaging posts, running campaigns, and tracking social media analytics to gauge the effectiveness of these efforts.
Email Marketing: They plan and execute email marketing campaigns, ensuring that emails are relevant, engaging, and comply with regulations such as GDPR. They also measure the success of these campaigns through open rates, click-through rates, and conversions.
Analytics and Reporting: These professionals are proficient in using various analytics tools to monitor the performance of digital marketing initiatives. They compile reports to assess the effectiveness of campaigns and recommend improvements.
Conversion Rate Optimization (CRO): Digital Marketing Specialist focus on enhancing the user experience on websites and landing pages to increase the conversion rate of visitors into customers. This may involve A/B testing and making data-driven design changes.
Online Reputation Management (ORM): Managing a company’s online reputation is crucial, and Digital Marketing Expert may engage in monitoring and responding to online reviews and comments to maintain a positive image.
Staying Updated: Keeping abreast of industry trends and emerging technologies is vital for success in this role. Digital Marketing Specialist need to adapt to the ever-evolving digital landscape.
Overall, a Digital Marketing Specialist plays a pivotal role in the digital marketing ecosystem, working to drive online visibility, engage audiences, generate leads, and ultimately contribute to the success and growth of the business. Success in this role often requires a blend of creativity, analytical thinking, and a deep understanding of digital marketing tools and techniques.
Job Responsibilities:
- Evaluating the effectiveness of marketing campaigns
- Conducting rigorous testing of advertisements, their placements, and landing pages
- Crafting dynamic and engaging landing pages
- Strategically optimizing campaigns for maximum impact”
Industry Type: Film / Music / Entertainment
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education: Any UG/PG
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