IBM Hiring Digital Marketing Specialist | Great Opportunity 2024

A Digital Marketing Specialist develops and implements online advertising techniques, manages social media debts, analyzes internet web page traffic, and optimizes content material to improve engagement and conversions. Digital Marketing specialist utilizes seek engine advertising, SEM, email advertising and marketing, and information analytics to energy logo recognition and acquire enterprise desires.

• Job Role: Digital Marketing Specialist
• Salary: ₹4.6 Lakhs to ₹16.5 Lakhs per year
• Location: Bengaluru, Karnataka
• Company: IBM
• Qualification: Bachelor’s degree.

About Company:

IBM, or International Business Machines Corporation, is a worldwide technology and consulting business enterprise based totally in Armonk, New York. Founded in 1911, IBM is a pacesetter in cloud computing, artificial intelligence, and enterprise solutions. The employer offers a tremendous style of services and products, which incorporates hardware, software, and IT infrastructure. Known for its innovation, IBM has contributed drastically to advancements in PC technological know-how and has a strong interest in studies and improvement. With operations in over 100 seventy global locations, IBM serves diverse industries and emphasizes sustainable practices and social obligation.

Role Overview:

IBM seeks a Digital Marketing Specialist in Bengaluru to sign up for their WW Subscription & Annuity group. The function involves developing content material for emails, social media, video scripts, and internet content fabric. Candidates need to have virtual advertising understanding, Excel expertise, and tremendous communication talents. Preferred skills consist of Adobe Suite and video editing. IBM values non-prevent studying, collaboration, and innovation. Applicants have to be COVID-19 vaccinated.

Roles and Duties Of Digital Marketing Specialist:

Developing and Implementing Digital Campaigns:

Creating, executing, and optimizing virtual advertising campaigns throughout diverse structures, collectively with social media, email, and search engines like Google, to boost brand consciousness and force website online visitors and conversions.

Search Engine Optimization and Content Strategy:

Enhancing internet website visibility via SEO (seek engine marketing) practices and growing a content material approach that aligns with the logo’s goals. This includes keyword studies, on-page and stale-web page search engine optimization, and growing fantastic, relevant content material.

Data Analysis and Reporting:

Monitoring and analyzing the overall overall performance of digital advertising and marketing efforts using gear like Google Analytics. This consists of monitoring key metrics, generating opinions, and providing actionable insights to refine techniques and enhance ROI.

Managing Social Media Presence:

Overseeing the brand’s social media payments via the manner of developing attractive content material fabric, responding to purchaser inquiries, and fostering community engagement. This additionally involves staying updated with social media tendencies and tools.

Collaboration and Coordination:

Working intently with other departments together with income, design, and product improvement to ensure cohesive marketing efforts. This consists of coordinating with outdoor companions, groups, and agencies for several virtual marketing projects.

Skills Required For Digital Marketing Specialist:

SEO and SEM Proficiency:

Understanding SEO (seek engine advertising) and looking for engine advertising and marketing (SEM) is critical. This includes optimizing content material cloth for search engines like Google, going for walks effective advert campaigns, and staying up to date with algorithm changes to power herbal and paid traffic.

Data Analysis:

The ability to investigate and interpret records is important. This consists of using equipment like Google Analytics to track internet site performance, expertise key metrics, and making records-pushed choices to refine techniques and beautify ROI.

Content Creation and Marketing:

Creating attractive and relevant content material cloth that resonates with the target market is crucial. This expertise encompasses writing, video production, and designing visuals, as well as expertise in content material cloth distribution throughout diverse channels like blogs, social media, and email.

Social Media Management:

Expertise in leveraging social media systems to assemble logo cognizance and interact with the target market is important. This includes growing content material tailored to each platform, handling campaigns, and the use of social media analytics to degree success and adapt strategies.

Technological Savvy:

Familiarity with virtual marketing system and systems is crucial. This consists of CRM software programs, e-mail advertising tools, automation structures, and rising eras like AI and system reading, that can decorate advertising and marketing performance and personalization.

Why IBM?

Innovation Leader: IBM’s popularity as an international era innovator gives digital marketers the possibility to work on current campaigns in AI, cloud computing, and information analytics.

Career Growth: IBM provides extremely good professional development programs, allowing digital entrepreneurs to reinforce their capabilities and career trajectories interior a dynamic and supportive environment.

Global Reach: Working at IBM way being a part of a multinational company with a massive global network, permitting marketers to engage with various markets and audiences.

Collaborative Culture: IBM fosters a collaborative place of work subculture that encourages creativity, teamwork, and information sharing amongst its employees.

Competitive Benefits: IBM offers competitive salaries, comprehensive benefits, and work-life stability tasks, making it an appealing place of job for digital advertising and marketing experts.

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