Lenskart Job Vacancy Work From Home for Performance Marketing in a full-time, work-from-home position based definitely in Gurugram, Haryana. The position requires a Bachelor’s degree and a couple of years of experience in digital marketing and marketing. Key duties encompass handling and optimizing online advertising campaigns throughout channels like Google, Facebook, and Instagram to pressure purchaser acquisition and sales. The position involves analyzing marketing campaign performance, monitoring KPIs, and taking part with groups to achieve advertising goals. This is a high-quality opportunity to grow in a fast-paced e-exchange environment.
- Job Title: Senior Executive Performance Marketing
- Location: Gurugram, Haryana (Work from Home)
- Company: Lenskart
- Qualifications: Bachelor’s Degree
- Experience: 2 Years
- Job Type: Full-time
About Lenskart:
Lenskart is a first-rate Indian eyewear logo that offers a massive kind of elegant and exceptional eyewear, which includes prescription glasses, sun shades, and contact lenses. With a focus on innovation and customer delight, Lenskart combines cutting-edge era and personalized offerings to deliver a continuing shopping enjoyment online and through its community of shops.
Job Overview:
Lenskart is looking for a Senior Executive in Performance Marketing to steer its digital advertising campaigns geared toward riding customer acquisition and developing sales growth. This function requires understanding in coping with campaigns throughout numerous digital structures like Google Ads and Facebook Ads, collectively with a focal point on statistics-driven strategies.
Key Responsibilities:
1. Strategy Development & Execution:
- Design and put into impact performance marketing techniques for various digital channels (Google Ads, Facebook Ads, and so on.).
- Focus on campaigns that pressure customer acquisition, engagement, and sales.
2. Campaign Management:
- Oversee the whole marketing campaign lifecycle—from setup to execution, monitoring, and optimization.
- Ensure that campaigns are usually progressed to maximize ROI.
3. Data Analysis:
- Perform distinct keyword research, competitor assessment, and target market targeting to find out growth opportunities.
- Use universal performance records to adjust and refine strategies for advanced outcomes.
4. Creative Development:
- Create appealing ad copies and creative property designed to maximize individual interplay and conversion costs.
- Collaborate with inner innovative teams to make certain high-quality content cloth that resonates with the target market.
5. Performance Reporting & Insights:
- Prepare and share special overall performance reviews with key stakeholders, presenting insights into advertising and marketing campaign achievement, opportunities, and regions for development.
- Utilize statistics to offer actionable recommendations to enhance campaign effectiveness.
6. Cross-useful Collaboration:
- Work carefully with product, analytics, and innovative groups to ensure alignment throughout all marketing campaign factors.
- Ensure that advertising campaigns reflect the state-of-the-art product services and are optimized for nice results.
7. Trend Monitoring & Innovation:
- Stay up to date with the modern tendencies, tools, and pleasant practices in usual overall performance advertising and marketing.
- Implement revolutionary advertising and marketing techniques and strategies to stay in advance of competition and maximize advertising and marketing campaign ordinary overall performance.
8. Optimization & Testing:
- Continuously optimize ad campaigns via A/B finding out, price range allocation adjustments, and targeting refinements.
- Use insights from typical performance facts to make knowledgeable selections on bidding techniques and campaign structures.
9. Platform Management:
Manage commercials on systems like Google Ads, Facebook Ads, Instagram, and others.
Ensure that campaigns are optimized for every platform’s particular audience and capabilities.
Ideal Candidate Profile:
Experience: Minimum 2 years of hands-on experience in performance advertising, with a focal point on virtual advertising and advertising and marketing systems like Google Ads, Facebook Ads, and comparable.
Skills:
- Proficiency in facts evaluation and ordinary overall performance reporting.
- Strong information on PPC, seek engine marketing, and digital marketing techniques.
- Ability to create compelling advert creatives and copywriting skills.
- Experience in running with cross-sensible agencies to force successful campaigns.
Personal Traits:
- Proactive with a problem-solving mindset.
- Strong conversation and analytical capabilities.
- Ability to govern multiple campaigns and last dates simultaneously.
Why Join Lenskart:
- Be part of a major, fast-growing organization in the eyewear industry.
- Opportunity to paint in a dynamic environment with a strong consciousness of innovation and virtual advertising and marketing.
- Collaboration with a crew of progressive and standard overall performance-driven specialists.
- Competitive compensation and flexible artwork-from-domestic alternative.
Benefits:
- Competitive Compensation: An attractive revenue package addresses overall performance-based incentives.
- Work-from-Home Flexibility: Option to work remotely for better work-lifestyle stability.
- Career Growth: Opportunities for professional development and talent enhancement in digital advertising and advertising.
- Innovative Environment: Work with contemporary gear and generation in a dynamic, fast-developing organization.
- Collaborative Culture: Cross-beneficial teamwork with creative, analytics, and product organizations.
- Employee Benefits: Health, well-being, and different employee-centered perks.
- Exposure to Big Brands: Opportunity to paint on excessive-effect campaigns for a main logo.
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