Job Overview
Cognizant Hiring For Freshers in Digital Marketing in Chennai is an excellent opportunity for individuals who want to begin their career in one of the fastest-growing fields today. Whether you are a recent graduate or someone with basic exposure to digital marketing tools, this role provides hands-on learning, structured training, and a professional environment where you can grow quickly.
The position is designed for candidates who are energetic, eager to learn, and ready to work in a dynamic marketing environment. Digital marketing is now an essential skill for every industry, and this job allows freshers to gain real-time experience in online campaigns, SEO, analytics, advertising, and more. The company offers strong support through structured training programs, mentoring, and a collaborative work culture.
With the growing shift towards online branding and digital advertising, this opportunity offers promising long-term career prospects in a field that is expanding faster than ever before.
Highlights (Summary)
- Position: Digital Marketing (Fresher)
- Location: Chennai
- Eligibility: 2024 & 2025 graduates
- Shift: Rotational shifts
- Certification: Knowledge or certification in Digital Marketing is an added advantage
- Industry: BPM / BPO
- Department: Marketing & Communication
- Employment Type: Full-time, Permanent
- Skills Required: SEO, SEM, Google Ads, PPC, Analytics, Campaign Management
Eligibility Criteria
The role is open to all fresh graduates who have a passion for digital marketing. The minimum requirements include:
- 2024 or 2025 graduates from any stream
- Basic knowledge of digital marketing concepts (optional but helpful)
- Certification in Google Ads, SEO, or Digital Marketing (preferred but not mandatory)
- Flexible to work in rotational shifts
- Good communication skills
- Ability to learn quickly and adapt to new tools
Candidates with a creative mindset, analytical thinking, or interest in online advertising will find this role particularly suitable.
Key Responsibilities
As a fresher in digital marketing, you will be involved in various online marketing tasks. Your responsibilities may include:
1. Supporting Online Advertising Campaigns
- Assist with setting up and managing paid campaigns on Google Ads, YouTube, Facebook, and Display Networks.
- Monitor campaign performance and generate daily or weekly reports.
2. Search Engine Optimization (SEO)
- Conduct keyword research for websites and landing pages.
- Support on-page and off-page SEO tasks.
- Help optimize content for search engines.
3. Google Analytics & Reporting
- Learn to track website traffic using Google Analytics.
- Prepare performance analysis reports for campaigns and web pages.
- Assist in understanding user behavior and engagement metrics.
4. Content & Creative Support
- Coordinate with content writers and designers for marketing materials.
- Assist in creating basic ad copies, headlines, and descriptions.
5. Campaign Management
- Support end-to-end digital marketing campaigns.
- Ensure timely execution of marketing tasks.
- Provide administrative and backend support to the marketing team.
6. Search Engine Marketing (SEM)
- Learn how to manage PPC (Pay-Per-Click) advertising.
- Monitor daily spend, keywords, and bid adjustments.
7. Social Media Support
- Assist with scheduling posts and monitoring performance.
- Support social media optimization tasks.
Skills Required
To perform well in this role, the following skills will be valuable:
- Basic knowledge of Digital Marketing
- Understanding of SEO & SEM
- Familiarity with Google Ads and Google Analytics
- PPC campaign understanding
- Good analytical and research skills
- Communication and teamwork abilities
- Ability to work in rotational shifts
- Problem-solving mindset
Candidates with certifications from Google, HubSpot, or any digital marketing institute will have an added advantage.
Salary & Benefits
The company offers a competitive fresher’s salary along with attractive benefits, including:
Job/Soft Skill Training
Structured training programs to help freshers learn digital marketing tools and methodologies.
Health Insurance
Coverage for employee medical needs.
Cafeteria Facilities
On-site food options for employees.
Office Cab / Shuttle
Transportation support for employees working in shifts.
Office Gym
Access to a gym within office premises.
Professional Degree Assistance
Support for upskilling through certifications and courses.
Selection Process
The hiring process generally includes:
- Online Application
- HR Screening
- Aptitude or Skills Test (sometimes optional)
- Technical/Marketing Round
- Final HR Interview
- Offer Letter
Freshers are evaluated based on communication skills, willingness to learn, and basic digital marketing awareness.
Application Process (How to Apply Online)
To apply for the Digital Marketing Fresher job in Chennai:
- Visit the company’s official career page or job portal.
- Search for Digital Marketing – Fresher (Chennai).
- Fill out the required details in the application form.
- Upload your updated résumé.
- Wait for the HR team to contact you for further steps.
Ensure your resume highlights any digital marketing projects, certifications, or internships you may have done.
Why Join This Company’s Digital Marketing Team?
Joining this company as a fresher in digital marketing offers multiple benefits:
Learn from Experts
You receive guidance from experienced digital marketers who help you build a strong foundation.
100% Real-time Experience
Work on live campaigns and learn how digital marketing operates in real business environments.
Strong Career Growth
Digital marketing is one of the top career choices today, with high demand across industries.
Upskilling Opportunities
Certifications, workshops, and internal training help you grow faster.
Stable & Friendly Work Culture
Supportive teams, flexible environment, and employee-focused policies.
Multiple Career Paths
Grow into an SEO specialist, PPC analyst, digital strategist, or marketing manager.
About the Company
The company is part of the BPM/BPO industry and maintains a strong presence in digital marketing, customer communication, and business solutions. Known for its structured training, employee-friendly environment, and strong focus on learning, the company offers freshers an excellent platform to begin their digital marketing journey.
With modern infrastructure, advanced tools, and a culture that encourages creativity and innovation, the company helps employees build confidence and real-world skills. It offers long-term career stability, growth opportunities, and a chance to work with talented professionals.
The organization also places high priority on employee well-being, providing benefits like health insurance, cabs, a cafeteria, gym facilities, and financial support for professional education. For freshers entering the digital marketing field, this company is an ideal place to learn, grow, and build a strong career.
Conclusion
This Digital Marketing Fresher job in Chennai is a great opportunity for 2024 and 2025 graduates to kick-start their careers in a high-demand field. With comprehensive training, exposure to real campaigns, and strong career development pathways, this role serves as an excellent first step into the world of online marketing.
Whether you have basic knowledge or hold a certification, the company welcomes passionate candidates who are ready to learn and grow. With attractive benefits, a supportive culture, and long-term opportunities, this opening is perfect for anyone looking to build a future in digital marketing.
FAQs – Digital Marketing Fresher Job (Chennai)
Q1. Who can apply for this job?
Ans. 2024 and 2025 graduates from any stream.
Q2. Is digital marketing knowledge required?
Ans. Not mandatory, but basic knowledge or certification is an added benefit.
Q3. Do freshers get training?
Ans. Yes, the company provides structured digital marketing training.
Q4. Is this a night-shift job?
Ans. Rotational shifts are required.
Q5. What is the career growth in digital marketing?
Ans. You can grow into roles like SEO Analyst, PPC Specialist, Digital Strategist, or Marketing Manager.
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