KEY & RESPONSIBILITIES:
SEO Content Writer:
Keyword Research: Conduct keyword research to identify relevant and high-traffic keywords to target in content.
Content Creation: Write high-quality, engaging, and informative content that is optimized for search engines and aligns with the target audience’s interests.
On-Page SEO: Optimize content for on-page SEO factors including meta titles, meta descriptions, header tags, and keyword placement.
Content Updates: Regularly update and refresh existing content to keep it relevant and maintain or improve search engine rankings.
Content Planning: Develop a content calendar and strategy to ensure a consistent flow of optimized content.
User Experience: Create content that provides value to readers and encourages user engagement.
Link Building: Collaborate with digital marketers to promote content and secure high-quality backlinks to improve domain authority.
Analytics: Monitor and analyze website traffic, keyword rankings, and content performance using tools like Google Analytics and SEO software.
Staying Informed: Stay updated on SEO trends and algorithm changes to adapt content strategies accordingly.
Communication: Collaborate with other team members, such as digital marketers and web developers, to ensure SEO goals are met.
SEO Content Writer Digital Marketing Specialist
Digital Strategy: Implement and develop comprehensive digital marketing strategies to achieve specific business objectives.
Paid Advertising: Manage and create online advertising campaigns, including pay-per-click (PPC), display ads, and social media ads.
Search Engine Marketing (SEM): Optimize websites for search engines, using tactics like SEO, to improve organic search visibility.
Social Media Management: Manage and grow a brand’s presence on social media platforms, creating content and engaging with the audience.
Email Marketing: Plan and execute email marketing campaigns to nurture leads and retain customers.
Content Marketing: Oversee and create content marketing initiatives, including blog posts, infographics, videos and more.
Analytics and Reporting: Use analytics tools to track and analyze the performance of , making data-driven decisions, digital marketing campaigns.
Conversion Rate Optimization (CRO): Improve website designs and user experience of existing field to increase the conversion rate of visitors into customers.
Budget Management: Allocate budgets for various digital marketing channels and campaigns, ensuring efficient resource utilization.
Competitor Analysis: Research and analyze competitors’ Digital marketing Strategies to identify opportunities and threats.
Compliance and Data Privacy: Ensure that all digital marketing activities comply with relevant regulations and data privacy laws.
A/B Testing: Conduct A/B tests to optimize ad copy, landing pages, and email campaigns for better results.